Ando StoriesAndo InvestingFrom the CEO's Desk
If you’re reading this, then you likely already know that Ando is committed to Sustainable Banking, a philosophy rooted in using your (and our) money exclusively for carbon-reducing, green initiatives, with total transparency along the way. It’s a revolutionary concept that we firmly believe can transform an entire industry by appealing to our Enlightened Self-Interest. So, what does that mean, anyway?
It would be great if we all did the “right” thing for purely selfless, altruistic reasons (and plenty of people do), that’s the “enlightened” part. But there are also lots of times when self-interest or the interests of a business and/or its shareholders takes precedence. That’s understandable and not at all in conflict with Ando’s approach—after all, we are a for-profit business.
When we combine the two ideas...appealing to a person’s or business’s Enlightened Self-Interest...that’s when we can show people that the right thing to do and the self-serving thing to do can be the same thing. For instance...
Let’s say you’re a fisherman and your local village depends on your daily catch for food. Sure, you could catch as much fish as possible, but that could hurt the biodiversity of the waters and also lead to overfishing, creating a dwindling supply of fish. But by employing sustainable fishing practices, the fisherman serves his Enlightened Self-Interest...protecting the ecology of the ocean while making sure there will always be plenty of fish to feed the village.
You can apply this principle all over the place, and here’s how Ando does it. We’re in the banking business, and only invest in green initiatives like renewable energy, green buildings, clean transportation, and regenerative farming, and we always tell our customers where 100% of those investments are being made. We like to think that’s an enlightened approach--it’s an improvement to the banking industry, puts our customers’ needs first, and directs money to sustainable companies and products rather than fossil fuels and factory-farmed meat. As for the self-interest...
Sustainability is the way of the future. We have learned of the devastating effects of high carbon economy (climate change, pollution, poor air quality) which is affecting us today, but will have far greater consequences on our kids and their kids. We have also identified alternative sustainable options which can support a thriving sustainable economy for future generations. Wind and sunlight can provide us with an endless supply of energy, plant-based diets are becoming wildly mainstream, and the jobs in green industries tend to be higher-paying and the businesses profitable. If money can be made while doing the right thing, that’s Enlightened Self-Interest and a total win-win.
Ando certainly didn’t “invent” the concept of Enlightened Self-Interest, but we certainly have embraced it. It’s just one way we keep ourselves in check, serving both the needs of our employees and investors and the greater good. It doesn’t make us saints, but it does make us innovators in the banking sector, and conscious of the fact that it’s going to take all of us...the government, the marketplace, and individuals...to limit the devastating effects of climate change. As Abraham Lincoln said, “the best way to predict the future is to create it”. We hope you’ll join us in creating an envisioned sustainable economy and future.
JP McNeill | Chief Executive Officer
JP McNeill is the founder and CEO of Ando, the leader in Sustainable Banking, where 100% of customer deposits are invested in green initiatives. Environmental advocacy isn’t fashion or a lifestyle for JP--it’s at the soul of his life’s work.
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